LEGAL
Privacy Policy
Last updated: August 19, 2026
This Privacy Policy explains how Wisford ("Wisford," "we," or "us") collects, uses, and protects information when you join our waitlist, take part in our beta, use the Wisford app, or visit our website (together, the "Service").
Information we collect
We try to collect only what is needed to provide and improve Wisford:
- Email address, when you join the waitlist, request beta access, or include it with feedback.
- Kitchen and recipe information, including ingredients, quantities, storage locations, expiry information, meal plans, shopping-list items, recipes, and related activity you enter or generate in the app.
- Images and extracted information, when you choose to scan a receipt or other food information. Images and extracted text may be processed to identify ingredients and related details.
- AI requests and results, including information needed to generate, modify, or match recipes and meal plans.
- Basic device, diagnostic, and usage information, such as app version, device type, errors, and privacy-conscious website events that help us understand visits, demo use, signups, and traffic sources.
- Feedback, including anything you submit through our feedback form, TestFlight, or direct communications.
We do not ask for or store payment-card details during the beta.
How we use your information
- To provide beta access and communicate about Wisford.
- To operate the Service, including organizing kitchen information and generating or matching recipes and meal plans.
- To troubleshoot problems, analyze feature usefulness, improve the Service, and protect its security and integrity.
- To respond to feedback, support requests, and privacy requests.
- To comply with legal obligations and enforce applicable agreements.
How information is shared
We do not sell personal information or share it with advertisers. We may share information with service providers only as needed to operate Wisford, including:
- Website infrastructure providers that host the website, its database, and first-party analytics.
- AI service providers, including Anthropic, that process requests needed for recipe generation, extraction, and related app features.
- Apple, for TestFlight and App Store distribution, diagnostics, and beta feedback.
- Email delivery providers, when automated waitlist or beta emails are enabled.
- Professional advisers or authorities, when reasonably necessary to comply with law, protect rights and safety, or investigate misuse.
These providers process information under their own terms and privacy policies.
Email communications
If you join the waitlist or beta, we may send service-related messages, beta invitations, and occasional Wisford updates. You can unsubscribe from optional updates using the link in an email or by submitting a privacy request. We may still send essential messages related to an active beta or support request.
Your choices and rights
Depending on where you live, you may have the right to access, correct, export, or delete personal information, or to object to or restrict certain processing. To make a request, use the Wisford feedback form, select Privacy or data request, and include the email address associated with your request. We may need to verify your identity before completing it.
Data retention
We retain information for as long as reasonably necessary to provide the Service, maintain the beta or waitlist, meet legal and security obligations, resolve disputes, and improve Wisford. We delete or de-identify information when it is no longer needed, and we will honor valid deletion requests subject to lawful retention requirements.
Data location and transfers
Wisford and its providers may process information in the United States and other countries. Those locations may have privacy laws that differ from the laws where you live.
Children
Wisford is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, submit a privacy request so we can review and remove it where appropriate.
Security
We use reasonable technical and organizational measures designed to protect information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Changes to this policy
We may update this policy as Wisford changes. We will revise the "Last updated" date above and, when appropriate, provide additional notice in the Service or by email.
Contact
For privacy questions or requests, email support@wisford.app or use the Wisford feedback form and select Privacy or data request.
This policy describes the current Wisford beta and website. It should be reviewed again before a public App Store launch or any material change to accounts, payments, advertising, analytics, or data handling.